With Covid lockdowns taking over cities around the world, GANNI creative director Ditte Reffstrup was unable to travel for inspiration leading up to the pre-fall 21 collection. 


Whilst spending the year 2020 in Denmark, Ditte began reminiscing the fall 2018 collection which was dedicated to her hometown of Copenhagen. Designed with responsibility in mind, this new season collection is a nostalgic ode to fall 2018, full of signature silhouettes and fabrications.


Shot by Ana Kraš inside of a well-known bike shop on the outskirts of Copenhagen and styled in the brands immediately recognisable Scandi-cool aesthetic. The pre-fall 21 collection features the brands signature seersucker checks, bold florals, wavy hemlines and luxe knits.


Shop the new season collection, including the key pieces featured in the pre-fall 21 campaign.


GANNI Pre-Fall 21 Look 4 & 10

Ganni Pre-Fall 21 Look 5 & 14

Ganni Pre-Fall Look 20 & Software