"KUON" comes from the Japanese words for "far past and future" or "eternity". While appreciating the history and culture of vintage clothes and textiles, KUON seeks for permanence, simplicity and authenticity - to not be bound by traditional views.


Historically in Japan, clothing was never wasted or taken for granted. KUON carries this notion into their own design through the concept of Boro by reworking and crafting new patterns from old cloth completed with Sashiko stitching. The garments are layered with rich detailing creating high-quality clothing with a unique artisanal nuance. 


KUON's first collection at Workshop draws inspiration from Japan's Edo-era. Utilising a stripped back colour palette with textural layering and loosened silhouettes for mobility and comfort. Approachable garments are elevated by the designer's appreciation of fine hands-on craft, Boro textiles & Sashiko stitching meld with contemporary twists on timeless militaria & workwear.


The essence of the brand is to pursue simple coolness without reason and to not change with the times. New things become old, but beautiful things remain beautiful. 


Shop the Fall-Winter 21 KUON collection here, including key pieces shown in the lookbook and still life campaign shot by Stephen Tilley for Workshop.

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