Founded in 2018 by long-term friends Jonas Clason and Lena Patriksson Keller, JEANERICA is a modern European denim house created from a shared commitment to sustainable and effortlessly premium denim. Their collections offer a versatile selection that transcends seasons and focus on fair manufacturing practices. Each collection merges iconic Americana style with European design sensibility, highlighting small-scale, local production and ethical craftsmanship.
Every pair of JEANERICA jeans is made entirely in Turkey, through an end-to-end collaboration with industry leader ISKO. This partnership covers the entire process, from cotton sourcing and weaving to the final construction. This approach ensures transparency, premium quality and a reduced environmental impact.
Sustainability is central to the brand’s philosophy. The production is streamlined to minimize carbon emissions, with advanced finishing techniques, such as laser and ozone treatments, used to eliminate harmful chemicals and significantly reduce water consumption. Approximately 90% of JEANERICA’s styles use organic cotton, grown without pesticides, synthetic fertilisers, and are blended with recycled fibres from both pre- and post-consumer waste. This eco-conscious approach is further reinforced by thoughtful details like FSC-certified paper badges and low-impact metal hardware.
The FW25 collection continues this philosophy, presenting a refined range of silhouettes that transcend seasonal trends. Each style offers a unique character:
- Alfama Jean: A high-rise, non-stretch jean with a relaxed fit, wide leg and full-length silhouette.
- Belem Jean: A mid-rise, non-stretch jean with a fitted top block, a relaxed drape and wide straight legs.
- Kyoto Jean: A low-rise, non-stretch jean with a loose-flared silhouette and a wide leg that flares from thigh to hem.
- St. Monica Jean: A high-rise, generous stretch jean with a full-length flare, patch pockets and wide hemlines inspired by 1960s sailor styles.
- Virgo Jean: A mid-rise, non stretch jean with a relaxed fit and straight leg silhouette.
These styles come together to create a collection that celebrates the versatility of denim while highlighting JEANERICA’s thoughtful approach to design and craftsmanship.
Shop the JEANERICA FW25 collection in-store and online at WORKSHOP.
