Inspired by art, architecture, and the spirit of everyday life, Loulou de Saison offers a refined wardrobe of modern essentials. Chloé’s vision blends comfort, detail and structure, reflecting a bold, authentic take on femininity. “Loulou de Saison is about integrity, spontaneity, and the freedom to explore true femininity,” says Chloé.
The name ‘Loulou’, inspired by Chloé's daughter, has always embodied everything she loves: a comforting simplicity; a perfect balance of softness and strength. Originally launched as ‘Loulou Studio’, the brand now evolves with a new name that reflects its deeper purpose — to create timeless pieces that accompany women through every season and stage of life.
To celebrate this new chapter, we are pleased to introduce the High Summer 2025 collection by Loulou de Saison at WORKSHOP. This collection captures the allure of midsummer nights in Paris, emphasising the city's duality through refined yet relaxed clothing. Explore knit separates that transition from casual day time ensembles to dressier, more structural shapes, offering sculptural softness and comfort with seamless lines. The colour harmony evokes the changing light from day to night, resulting in a collection that feels intimate, timeless, and alive.
Discover the new Loulou de Saison collection, available now in store and online at WORKSHOP.
